FIT India Freedom Run 2.0 to celebrate Azadi ka Amrit Mahotsav (75th Independence Day)

. Appoint a Nodal officer for coordination with Fit India Mission and forward the details

(Name, designation, department name, mobile number and email ID) at

contact@fitindia.gov.in.

2. Organize events on launch day i.e., 13th August 2021 at iconic and historically important places

in the State/UTs to be attended by People’s representatives/Celebrities/Athletes/Iconic

Personalities/Social Media Influencers, etc.

3. Pre-event promotion: Ensure pre-event promotion of the event to be organised by respective

States /UTs Governments, Ministries/Departments & Organisations from 10th August 2021

onwards followed by post event promotion and engagement after the launch.

4. The organizing department to release a press note by 10th August 2021 informing about the

event and required schedule of activities.

5. States/Ministries/Organizations to conduct physical / virtual Freedom Run events throughout

the campaign till 2nd October 2021 and use standardized digital banners on their website for

the event.

6. Encourage participation in the Freedom Run 2.0 from friends, families, and other connections

in the network of the individuals participating in the event.

7. The organisers to use standardized backdrops and banners for their event. The creatives can be

downloaded from the link: