Reading Literacy Campaign in the name of "We Love Reading" -Launching on 26th November-lssue of detailed implementation guidelines

0ne of the main aims of Education is holistic development of a student's personality.
Schools are providing learning opportunities to students to improve their learning skills,
Reading is one of the major skill in the education system, In addition, reading can be a fun
and imaginative time for children, which opens doors to all kinds of new worlds for
them. Reading skills have a profound influence on the development of their cognitive skills.
Reading helps students to develop better critical and analytical skills and cultivates
confidence and creativity among students. Government felt that the ability to read with
comprehension is a necessary foundation and an indispensable prerequisite for bright
future. The habit of reading can best be inculcated and nurtured at the early stage of a
student's life and there is dire necessity to have a time bound action plan. In this gigantic
task, all the stakeholders including parents, community and civil society organizations
should actively be involved. HM's and teachers should play a key role in the entire
programme,
In this context Government have decided to implement special campaign named
"We Love Reading"(Chadavadam Maakishtam) to promote Foundational Reading Literacy






skills among students of class 3 to class 9. In this regard GO RT no.220 was issued, In this
mission mode campaign all children are provided with different avenues at school, home &
village to read in a joyful environment, Teachers, parents, youth, retired persons,
academicians, NGOs etc. will have to take lead role to run the campaign.

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